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Peg Paste

By Allan Pooley

An innovative Australian oral healthcare brand powered by e-commerce

Some mobile views of the site
Content managing the Home page in Sanity
Storing Customer Reviews in the Sanity Studio

About the project

PEG PASTE is an innovative Australian oral healthcare brand established in 2020 by Kagan Williams. The brand is committed to promoting health and sustainability, while drawing inspiration from natural alternatives to conventional oral healthcare products. Working closely with Australian cosmetic scientist, Ayla Shepherd, Williams has developed a natural Hydroxyapatite toothpaste that is packaged in a stylish and eco-friendly pump bottle.

I worked alongside designer Byron Robertson from Bien Studio in order to create a e-commerce solution for PEG PASTE. We were also very lucky to collaborate with 3D2D for the 3D renders, Lauren Bamford for the photography, and Poppy Buntz for the styles.

The site was built with a NextJS front-end, Sanity for Content Management, and Shopify for e-commerce, syncing with Sanity via Sanity Connect.


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A side project fuelled by 36,111 words (4,820 of them unique). Sourced from 98 songs, spanning over 7 topics.

Allan Pooley
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