Introduction
To Unify User Experience in Different Apps
Admiral is a UK-based company, set up in 1993 specialising in insurance. They wanted to unify the user experience across their products and develop a customer-facing platform (Toolbox) containing the entire offer as a one-stop shop for all the users.
Problem
Admiral had already launched their first insurance product, with plans for future expansion, however, the tools they were using were implemented on separate PAS systems and followed different user journeys.
They determined that the new platform should consist of three components:
- A Marketing Website
- "Quote-to-buy" App
- A "Customer Account" App
They wanted to reach the market with minimal functionality as soon as possible, so together we chose the features that should be developed as an MVP:
- Marketing Website with static pages
- Customer Account Frontend
- Login
- Online "Quote -to-buy" journey
- Claims Processing - integration with 3-rd party services
- Data Integration and Reporting
Toolbox has a strong backend development team but sought our support in establishing a comprehensive project plan, selecting the optimal technology stack, and developing a user-centric front end.
Solution
We formed a team of experienced developers to build the project together. As a frontend development agency, Pagepro was responsible for:
- Building a Jamstack marketing website with Next.js and Sanity
- Building the frontend with React, and integrating Sanity for the Quote-to-buy application
- Contribution to UI Development for the Customer Account App
Why Sanity?
Toolbox prioritised a CMS which would offer powerful content management features, including custom form builders and effective product configuration capabilities. An additional requirement was for the CMS to enable their marketing team to independently and quickly change the content without developers' involvement, to enable further growth. Sanity's focus on customization, personalization, and a robust plugin system supporting both form-building and product configuration made it the ideal choice.
Impact
We delivered an MVP focused on essential functionalities, enabling a fully automated and user-friendly insurance selling process. This platform streamlines the user journey across Admiral's products, enhancing brand recognition and simplifying project management.
We're now working on further development.
