Effortless content collaboration at scale
Why teams choose Sanity over Payload
Sanity is a managed Content Operating System empowering teams with structured content, real-time collaboration, and enterprise-grade scalability—built to accelerate content delivery across any digital platform.
Trusted by 2000+ leading brands
Managed vs Self-hosted Infrastructure
The main difference between Sanity & Payload CMS
Sanity offers fully managed, cloud-native infrastructure with built-in real-time collaboration, reducing operational overhead and boosting team productivity—whereas Payload CMS is self-hosted and lacks native real-time collaboration features.
Compare Sanity & Payload CMS
Key feature comparison
Real-time collaboration
Sanity enables multiple editors to simultaneously edit content with live updates and presence indicators, providing seamless real-time teamwork, whereas Payload currently has limited single-user editing without broad real-time capabilities.
Managed infrastructure
Sanity offers managed infrastructure, eliminating Payload's need for extensive DevOps expertise by handling hosting, scaling, backups, and security, enabling teams to prioritize content creation and application development over infrastructure management.
Seamless developer workflows
Built-in GraphQL and GROQ APIs, plus first-class integration with popular JavaScript frameworks. Sanity has long offered stable Next.js support—no hype or half-finished “first-ever” claims. Build high-performance frontends by fetching exactly the data you need.
Transparent pricing & ownership
Enterprise features like versioning, collaboration, and role-based permissions aren’t locked behind unpredictable pricing tiers. While Sanity hosts the infrastructure, you still maintain complete control of your data and schema definitions.
Templates→All templates
Get started, faster
Tata: Scaling multi-brand e-commerce with composability
Tata Digital integrates 20+ brands to launch their SuperApp, Tata Neu, in 4 months with Sanity—overcoming the challenges of content diversity and siloed stacks.
Read case study→Each brand in our multi-brand portfolio has unique content requirements. We required code-driven schemas—a one-size-fits-all approach wouldn't suffice.
Trusted by leading Fortune 500 companies
Enterprise Ready
Scalable
Expand effortlessly with our global cloud platform, designed for seamless scaling from prototypes to production-level solutions.
Performant
Boost performance with our responsive APIs and collaborative tools, bolstered by a worldwide CDN and edge-caching for lightning-fast data retrieval.
Secure
SOC 2, GDPR, & CCPA compliant platform. 24/7/365 monitoring. >99.9% uptime. Hosted on industry-leading infrastructure. Custom access control. SSO.
Data Integrity
Preserve your data's fidelity with dedicated infrastructure, custom CDN domains, complete document histories, and access to every revision for a full year and beyond.
Intuitive for content managers
Your content teams can work in an intuitive content workspace that’s built for their use case. With built-in visual tools, it enables quick edits and image optimization. With real-time collaboration, tailored access, and workflows, they can work without bottlenecks.
Enterprise-grade infrastructure
Guaranteed performance and security at scale
Get the peace-of-mind of a robust, secure cloud-hosted infrastructure—that is operated and optimized continually by specialized teams. Trusted by top brands like Puma to handle peak traffic, Sanity outperformed cloud vendors with an exceptionally low error rate last Black Friday–Cyber Monday (0.00381% error rate against billions of requests).
Protecting your data is fundamental to everything we do at Sanity. We are fully compliant with SOC 2, GDPR, and CCPA.
- High-frequency global CDN with intelligent caching
- Intelligent image transformation with automatic cropping, compression, and conversion
- Multi-tenant authoring with custom multi-team views
Create content once, reuse everywhere
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
Customer stories→Read all case studies
World-class composable businesses innovate with Sanity
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence