By Ian Hatcher-Williams

Genexa is an organic/GMO medicine company trying to clean out your cabinet.

About the project

Genexa migrated from a traditional Shopify theme to a headless site to accomplish some of their goals. We were able to embed quite a bit of functionality because of the flexibility of Sanity:

  • A customizable bundle builder experience, with pre-mades to make shopping easy.
  • Live upsell suggestions based on the cart
  • Localization in multiple languages
  • WYSIWYG form builder that submits to netlify
  • Modular page builder to replace Unbounce
  • Complete subscription management backend


Other projects by author

Louisa Ballou

Founded in 2018, Louisa Ballou offers an unconventional perspective on resortwear, creating beautifully crafted and covetable luxury clothing that transcends the beach.

Ian Hatcher-Williams
Go to Louisa Ballou


A Leisure Club in the Grosvenor Building in New York City

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Go to Highcourt

Teddy Baldassarre

One of the fastest growing retailers in all of luxury watches.

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Go to Teddy Baldassarre

The Feelist

The Feelist is a luxury skincare and wellness brand with a focus on CBD based products.

Ian Hatcher-Williams
Go to The Feelist