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By Ian Hatcher-Williams

Genexa is an organic/GMO medicine company trying to clean out your cabinet.

About the project

Genexa migrated from a traditional Shopify theme to a headless site to accomplish some of their goals. We were able to embed quite a bit of functionality because of the flexibility of Sanity:

  • A customizable bundle builder experience, with pre-mades to make shopping easy.
  • Live upsell suggestions based on the cart
  • Localization in multiple languages
  • WYSIWYG form builder that submits to netlify
  • Modular page builder to replace Unbounce
  • Complete subscription management backend


Other projects by author


Chipotle's Steve Ells new robot-run fast-casual vegan restaurant.

Ian Hatcher-Williams
Go to Kernel

Louisa Ballou

Founded in 2018, Louisa Ballou offers an unconventional perspective on resortwear, creating beautifully crafted and covetable luxury clothing that transcends the beach.

Ian Hatcher-Williams
Go to Louisa Ballou


A Leisure Club in the Grosvenor Building in New York City

Ian Hatcher-Williams
Go to Highcourt

Teddy Baldassarre

One of the fastest growing retailers in all of luxury watches.

Ian Hatcher-Williams
Go to Teddy Baldassarre