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By Ian Hatcher-Williams

Genexa is an organic/GMO medicine company trying to clean out your cabinet.

About the project

Genexa migrated from a traditional Shopify theme to a headless site to accomplish some of their goals. We were able to embed quite a bit of functionality because of the flexibility of Sanity:

  • A customizable bundle builder experience, with pre-mades to make shopping easy.
  • Live upsell suggestions based on the cart
  • Localization in multiple languages
  • WYSIWYG form builder that submits to netlify
  • Modular page builder to replace Unbounce
  • Complete subscription management backend


Other projects by author


Pursoma is a natural bath soak company sourcing salt from the French coast.

Ian Hatcher-Williams
Go to Pursoma