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MWNY

By View Source

Package prototype company for some of your favorite brands

Smooth branding moment introducing users to the site
A scrolling moment to add wonder
Clean and organized case studies section

About the project

Branding, strategy and website for MWNY. A package prototype company for some of your favorite brands. They put decades of packaging insights to work to pressure test and perfect your packaging ideas—so they can be produced and manufactured perfectly.

To bring MWNY’s story to life, we’ve designed the visual identity around the concept of dimensionality. The logo is formed using three “packages” that create a MWNY monolithic mark.

On the website, this mark is interactive; users can explore the individual letters within the block form using their cursor — a beautiful experience for their clients to engage with and reinforces the MWNY’s attention to detail.

See more work at view-source.com

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