- Content Strategy
- Digital Strategy
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
- Magnus Hillestad
Magnus Hillestad
Blog
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
Magnus Hillestad
How to write for an agent
Spoiler: It’s not prompting
Even Westvang, Knut Melvær
Content Agent, meet Slack
Content Agent now works in Slack, Sanity Dashboard, and as a programmable API, bringing content operations where decisions already happen.
Hollie Aghajani and 2 more
Your agent needs better content. Here's how to give it.
Your agent hallucinates products, returns stale prices, and can’t filter a catalog. The problem isn’t the model. It's how the agent accesses your content.
Even Westvang, Knut Melvær
How to serve content to agents (a field guide)
“AI-ready content” means at least three different things. This field guide helps you tell them apart, then shows you what to actually build.
Knut Melvær
Sanity TypeGen is now generally available
TypeGen generates exact TypeScript types from your schemas and queries. So AI tools stop guessing and developers stop debugging phantom fields.
Sindre Gulseth and 2 more
Sanity is now available on the Vercel Marketplace
Add Sanity to your Vercel project in one click: automatic setup, unified billing, zero friction.
Jon Eide Johnsen, Knut Melvær
The logo soup problem (and how to solve it)
A deep dive into the math behind making mismatched brand logos actually look good together. And a tiny React library that does it for you.
Rostislav Melkumyan
Content Releases: From scattered updates to coordinated publishing
Daily content updates shouldn't feel chaotic. Learn how Content Releases help teams bundle changes, preview updates together, and publish with confidence.
Abby Fox Rodriguez, Caterina Del Balso
What's New - February 2026
Teaching AI tools to write Sanity code that scales, Content Agent goes GA, Function system logs, and more...
Evelina Wahlström
How we solved the agent memory problem
Being able to rely on agents for their experience feels … odd.
Simen Svale
v0 × Sanity Builder Challenge: The winners
We challenged the v0 and Sanity community to build apps where structured content powers features users actually care about. Here's what they built.
Jon Eide Johnsen, Knut Melvær
Introducing: Sanity Agent Skills
Get access to the collective experience of Sanity's engineers and architects, packaged for AI agents.
Jon Eide Johnsen
Content Agent: Days of work in one conversation
Schema-aware agent for content audits, bulk edits, and web research. Now Generally Available.
Even Westvang, Knut Melvær
Open Source Pledge 2025: Stepping up when it matters
For our 2025 Open Source Pledge, we're committing $146,000 to the projects and people behind the tools we use every day.
Magnus Hillestad, Knut Melvær
v0 × Sanity builder challenge: $3000 in prizes
Build a website where structured content unlocks a feature users will love. v0 credits up for grabs. Submissions close January 22.
Knut Melvær, Jon Eide Johnsen
AI breaks without structured context. Most companies aren't ready.
AI-native content infrastructure is now essential. Traditional CMS and piecemeal tools fall short. Leaders must act now to survive.
J.Requena
What’s New January - 2026
MCP Server GA adds Lovable and v0 support, 18 Dashboard improvements, introducing FLOW - the people behind the code, and more...
Evelina Wahlström
BFCM 2025: What teams built when infrastructure stopped being the problem
When your infrastructure doesn't demand attention, teams build automation, optimize conversions, and ship creative work. BFCM 2025 proved it.
Simen Svale, John Siciliano
How AI shaped holiday shopping and what it means for content in 2026
75% of retailers say AI agents are essential by 2026. Don't rebuild content operations—structure once and power web, mobile, and agents from one source.
Hollie Aghajani
Sanity Studio v5: Embracing React 19
The sanity npm package now requires React 19.2. Your Studio code works exactly as before. Here's what you need to know about this update.
Knut Melvær, Bjørge Næss
You’ll need a CMS eventually. Let your agent set it up.
With the Sanity MCP server, your AI agent can now create schemas, content, and editorial interfaces from prompts.
Jon Eide Johnsen, Knut Melvær
“You should never build a CMS”
Lee Robinson migrated cursor.com off Sanity. He made good points. Here's what he missed.
Knut Melvær
The pragmatist's guide to AI-powered content operations
Stop chasing AI strategies. Start eliminating expensive content chores. A practical 30-day guide to implementing AI that delivers measurable value.
Knut Melvær
What’s New December - 2025
Scheduled Drafts, Studio UX improvements, Swag Store repo made public, Carhartt WIP, and more...
Evelina Wahlström
Scheduled Drafts: Stop manually publishing content at midnight
Set time for publishing. And go about your day knowing it gets out.
Even Westvang
What’s New November - 2025
Content Agent launches, Functions scale 20x, Canvas links to blocks. Plus Simeon at Next.js Conf and community champions demo live at *[NYC].
Evelina Wahlström
Everything *[NYC] 2025 recap: A day of AI, Content Operations, and Culture
The AI space is drowning in telling. We spent a day showing. Watch the talks to see what's actually working in production.
Knut Melvær
Clankers and content operations
We believe in AI-generated content ... so long as human content teams orchestrate it.
Simeon Griggs
The first content agent that does the work, not just the talk
It's here. An agent that knows your content inside out so you can research, validate, and edit what generic AI can't touch.
Even Westvang and 2 more
Why design-driven content modeling creates technical debt, not velocity
Design-to-CMS automation locks you into inflexible content structures. Here's why the separation matters and how to do it right.
Knut Melvær
What's New October - 2025
New swag store built by Kevin Green, insights from *[NYC], and a personalized Dashboard. Plus Jan Amann on stumbling into i18n expertise.
Evelina Wahlström
From studio to inbox: How Kevin Green eliminated email campaign friction
Draft, preview, and send emails where your content already lives. No copy-paste. Always the latest data.
John Siciliano
The content editor's guide to content operations [E-commerce edition]
How content editors at Tecovas, SKIMS, and Lady Gaga scale e-commerce.
John Siciliano
Cut styled-components into pieces: This is our last resort
styled-components is dead, but millions of components still need it. Our performance-focused forks gave Linear 40% faster renders while they plan their escape.
Cody Olsen, Knut Melvær
From zero code to a live website in 7 hours (thanks, Cursor!)
A recruiter with zero coding experience builds a pottery site using Cursor, Sanity, and sheer determination. 86 AI prompts, 100 deployments, one wild night.
Sanita Tripane
First attempt will be 95% garbage: A staff engineer's 6-week journey with Claude Code
This started as an internal Sanity workshop where I demoed how I actually use AI. Spoiler: it's running multiple agents like a small team with daily amnesia.
Vincent Quigley
Internationalization is more than translating words
The next-intl package allows developers to truly localize React applications with repeatable best practices
Simeon Griggs
What's New - September 2025
New Functions events, smoother Canvas collaboration, and same-day AVIF delivery. Plus, Luxome launches products in a day and an advanced validator package.
Evelina Wahlström
We just deleted our 35k-member community Slack
After seven years, we've moved our developer community from Slack to Discord—here's why.
Knut Melvær
What's New - August 2025
Quiet Dashboard alerts, full GROQ support in Functions, and the smoothest v3→v4 upgrade yet. Plus insights from Matt Pocock and Complex's engineering team.
Evelina Wahlström
The engineer's guide to content operations [E-commerce edition]
How engineers at Tecovas, SKIMS, and Lady Gaga scale e-commerce.
John Siciliano
AEO/GEO: Evolving from Web Pages to the Content Lake
Combine new tactics with a strategic approach to content structure to get ahead in the new AI era. Regardless of whether you call it AEO, GEO or just SEO.
Richard Lawrence
What's New - July 2025
July updates: Enhanced changelog, smarter Agent Actions, more Portable Text Editor control, lessons from "good content for developers, but how?"
Evelina Wahlström
Sanity Studio v4: A major version bump for a minor reason
The sanity npm package now requires Node.js 20. That's it. Your Studio code works exactly as before. Here's what you need to know about this update.
Knut Melvær
What's New - June 2025
June updates: AI agent, visual editing demos, save your GROQ queries, custom GROQ functions and more. Don't miss Morning Brew deep dive June 17!
Evelina Wahlström
Dashboard and Insights: Your New Content HQ
A new way to work in Sanity: smarter, more aligned, and all in one place.
Ken Jones
Canvas: AI-accelerated, context-aware, freeform authoring
A place to author content that embraces the creative process and helps you deliver better and faster with seamless hand-off to your structured content.
John Siciliano
Agent Actions: AI building blocks for structured content
Meet Agent Actions: Sanity's AI APIs, built for structured content. They understand your content model and fit seamlessly into your workflows.
Ken Jones
Functions: Life beyond pressing publish
Sanity now provides compute to service the full content lifecycle. Validate or enrich content. Update external services. Take action when events happen.
Simeon Griggs
A new era for content applications with Sanity App SDK
You are invited to build and deploy ambitious content experiences faster than ever, using whatever components you like.
Simeon Griggs
Why the age of CMS is over and why we raised $85M Series C
CMSes are broken. We're launching the Content Operating System and raising $85M to build what content should have been all along: core to your business.
Magnus Hillestad
What's New – May 2025
May updates: MCP Server debut, custom aspect ratios for images, multi-origin preview support. Don't miss Spring Release (May 8) and Meetup (May 22)!
Evelina Wahlström
Introducing Sanity MCP Server: Connect your content to AI tools
The Sanity MCP server enables AI agents to interact with your content, empowering you with powerful tools for document management, GROQ queries, and more.
Knut Melvær, Even Westvang
What's New – April 2025
Live Content API goes GA, new personalization plugin, document comparison tool, Nuxt template, Cursor AI course, and fresh Code && Content episodes.
Evelina Wahlström
Pushing all the envelopes with ambitious content
Jason Lengsorf, founder of CodeTV joins the Code && Content podcast to talk incremental improvement, avoiding the algorithm trap and not waiting for permission.
Simeon Griggs
Self-hosting is only free if your time is worth nothing
Simen Svale, Co-founder and CTO of Sanity joins the Code && Content podcast to talk about The Content Lake, why we chose to build it and why you can't BYODB.
Simeon Griggs
Content that lasts: Scaling beyond your frontend
Learn how Bejamas maintains stable content operations through tech stack changes using Sanity's structured content approach and developer-first architecture.
Pieter Brinkman
The Live Content API is now Generally Available
The Live Content API is now production-ready for all Sanity users. This enables real-time content delivery at scale with minimal implementation overhead.
Knut Melvær
The future beyond AI chat bots
Are text-based interfaces really the future of UI? And what can the current slate of tools do to make us better educated, not just more productive?
Simeon Griggs
You're better than AI slop
Even Westvang joins the Code && Content podcast to get better at telling AI what to do, writing micro-management prompts and visualize digesting corn.
Simeon Griggs
What's New - March 2025
Content Releases launch, Live Content API in Presentation, Markdown shortcuts, Community Contributions, Code && Content podcast & Lady Gaga webinar.
Evelina Wahlström
Give it in plain text: Making your content AI-Ready
Optimizing for humans AND machines: How we made Sanity Learn bilingual with /llms.txt. Beyond data models, structured content now powers agent experiences.
Knut Melvær
No More 'DO NOT PUBLISH': Introducing Content Releases
Content Releases lets teams bundle changes, preview, and publish with confidence—turning messy content updates into a structured, reliable process.
Even Westvang
React in 2025, what's next?
Cody Olsen joins the Code && Content podcast to tell us about the future of front-end and the post-React Server Components present.
Simeon Griggs
The final boss of front-end: block editors
Christian Grøngaard joins the Code && Content podcast to walk through shipping a block editor, behavior state charts, and gherkins.
Simeon Griggs
Introducing Sanity for Startups
Kickstart your startup's growth with Sanity! Get 1 year of free access to our powerful content operating system through our new Sanity for Startups program.
Jon Eide Johnsen
A block content editor that loves you back
The Portable Text Editor is a powerful, customizable editor for authoring rich text and block content. It can now be used in any project.
Christian Grøngaard and 2 more
A Black Friday Snooze Fest: Massive Traffic, No Drama
Sometimes our most valuable contributions go completely unnoticed, which is why you might have missed this one. So let me tell you about it.
Simen Svale
How to make a recipe site that scales well
Bak&del is a site created to solve common frustrations with online recipe sites. Read how Dag used Sanity to make recipe instructions that scale (pun intended).
Dag Stuan
The Sanity Winter Release 2024
Announcing Sanity Create w / Automatic Content Mapping, Visual Editing, and Releases
Simen Svale
AVIF Arrives, Sanity’s Promise Fulfilled
We now support AVIF for superior compression without compromising visual quality, resulting in smaller file sizes and better performance.
Espen Hovlandsdal, Knut Melvær
Sanity joins the Open Source Pledge
We are joining the Open Source Pledge, committing to pay $2,000 per year per full-time developer directly to open source maintainers and foundations.
Magnus Hillestad, Knut Melvær