Structured content
Structured content enables you to do more with the content you already have – without hiring more people, investing more time, or spending more money. Find out more about the why, what, and how of structured content with these resources.
Article
Structured Content 101
Learn about the secret ingredient that enables you to do more with the content you already have and reach the audiences who matter.
Guide
Content Modeling Guide
Content modeling is the key to unlocking your content in a world where it needs to be everywhere. Discover how to define and document your content model.
Blog post
A Sitemap is Not a Content Model
Turning a sitemap into a content model limits you to what you have now. Creating an entity-based content model will help you future-proof your website.
Blog post
Making website updates easier with structured content
There are many types of content within your organization that can change fast and need to stay consistent. Structuring it can help.
Blog post
How RBI uses Sanity to power content for 20 million users
The parent company of Burger King, Popeye's, Tim Horton's, and Firehouse Subs needed a solution that would enable teams across different regions and brands to...
Blog post
“Our digital experience is our brand”: Conversation with Scott Gentz of AT&T
How do you chart a path to digital transformation for a multinational telecommunications company? AT&T's Director of Technology, Strategic Platforms, shares learnings...
Blog post
“We’ve created a tech stack that’s infinitely scalable”: Conversation with Bettina Donmez of PUMA
How do you build a forward-looking tech stack that opens up exciting possibilities for your business, while ensuring the people who need to use it actually love...
Blog post
Structured Content 2022 Recordings
Revisit the keynote, sessions, fireside chats, and panels from Structured Content 2022 with these recordings.
Blog post
Benefits of Structured Content for Content Creators
Want your content to be more efficient, findable, and future-proof? These are just three benefits of structured content and there are more!