- Blog post
Structure powers intelligence
AI agents need structure, not scattered docs. Build the foundation now or clean up later.
Magnus Hillestad
Profile page of Magnus Hillestad
Magnus's headline: CEO and Co-founder of Sanity
Magnus's job title: CEO & Co-founder
Latest contributions
- Blog post
Open Source Pledge 2025: Stepping up when it matters
For our 2025 Open Source Pledge, we're committing $146,000 to the projects and people behind the tools we use every day.
- Blog post
Why the age of CMS is over and why we raised $85M Series C
CMSes are broken. We're launching the Content Operating System and raising $85M to build what content should have been all along: core to your business.
Magnus Hillestad
- Blog post
Sanity joins the Open Source Pledge
We are joining the Open Source Pledge, committing to pay $2,000 per year per full-time developer directly to open source maintainers and foundations.
- Blog post
Begin Team to Join Sanity
Sanity welcomes the Begin.com team, enhancing our Content Operating System with powerful content compute capabilities.
- Blog post
Our Sanity Values
We are here to change an industry! We are proud to share our updated values. They are guiding how we make decisions, how we work and what we celebrate!
Magnus Hillestad
- Blog post
Introducing the new Sanity Growth plan to serve collaborative teams
Unveiling the new Sanity Growth plan! Our new pricing overhauls make our pricing more intentional, making it even easier to get started and to grow with Sanity
Magnus Hillestad
- Blog post
Sanity Is Now The First CMS to Be A Shopify Certified Plus Partner
We are expanding our strategic partnership to keep helping Shopify Plus merchants create rich, engaging shopping experiences that exceed consumers’ expectations.
Magnus Hillestad
- Blog post
Sanity in 2022: Transforming How Teams Work With Content
Look back at the highlights of 2022, and peek into what's next for Sanity and your business.
Magnus Hillestad
- Blog post
Content in the Composable Era
The composable era has new challenges, new requirements, and new opportunities. Learn how to embrace the change, and what Sanity can help you achieve.
Magnus Hillestad
- Blog post
Shopify Invests in Sanity: Connecting Commerce with Content
Our strategic partnership and the new Sanity Connect app for Shopify’s headless commerce stack help merchants build remarkable shopping experiences.
Magnus Hillestad
- Blog post
Structured Content 2022: Content Makes Experiences Human
Join us May 24-25 in San Francisco to explore fresh perspectives on content and digital experience.
Magnus Hillestad
- Blog post
We Stand By Ukraine
Sanity is a half US and half European company. Our hearts are with everyone impacted by this meaningless war, in Ukraine, in Russia, and elsewhere.
- Blog post
2021: A year in review
"2021 was a blowout year for Sanity" the Jamstack survey concluded. Looking back we have built our community our product and our team to new levels. And looking ahead we are excited about what's coming!
Magnus Hillestad
- Blog post
Welcoming Carrie Hane to lead our new Content Strategy Relations team
Welcoming Carrie Hane to Sanity, as we launch a new Content Strategy Relations team. Together, we will scale the knowledge of Structured Content within and outside our platform.
- Blog post
It takes a village: Announcing our series B
We have raised a $39 million Series B round led by ICONIQ Growth, with participation from Lead Edge Capital as well as existing investors.
- Blog post
Content Is Data - The vision for a Platform for Structured Content
We’ll show you how Sanity turns structured content into a real-time, programmable backbone for unified, future-ready digital experiences.
Magnus Hillestad
- Blog post
2020: In Review/blog/digital-product-designer
Entering 2020 we hoped to continue the great journey that we left behind in 2019. Looking back now, we are proud to conclude we did that, and more.
Magnus Hillestad
- Blog post
Redefining content collaboration with $9.3M in new funding
We are proud to announce our Series A led by Threshold Ventures, and share our thoughts on how we are redefining content management
Magnus Hillestad
- Blog post
Black Lives Matter
Our first steps to hold ourselves accountable in preventing systemic racism.
Magnus Hillestad
- Blog post
COVID-19 update from the Sanity team
As the COVID-19 pandemic accelerates throughout the world we’re adjusting to the new normal. We are in the fortunate position of being able to carry on with our business and also want to support corona-related initatives.
Magnus Hillestad
- Blog post
We’re part of The Next Web’s TECH5 of Norway!
We have been chosen by The Next Web as one of Norway's Top 5 tech startups.
Magnus Hillestad
- Blog post
Welcome our new team member: Anders!
Hiring great people is key, and that makes us extra happy to announce a new team member joining Sanity.io!
Magnus Hillestad
- Blog post
How to Sanity.io - our values described
Company culture is the manifestation of how we interact. Among ourselves, and with our clients, collaborators and loved ones. It is our firm belief that there can not be a great company without a great culture.
Magnus Hillestad
- Blog post
Taking Sanity.io to the next level
Announcing our latest fundraising, our new office in San Francisco, and joining the Heavybit accelerator.
Magnus Hillestad
- Blog post
Our team is growing. Welcome Radhe, Jacob, Jørn and Rune!
We are so happy to announce four new team members joining Sanity.io!
Magnus Hillestad
- Blog post
Welcoming our new engineering manager, Jemmima!
We’re delighted to announce that Jemmima Knight is joining Sanity.io as Engineering Manager.
Magnus Hillestad
About Magnus
Magnus is a recovering finance professional turned n00b developer. He started learning to code as a passion project on the side of a long standing career in private equity and consulting. He became so convinced of technology's importance to the future of work that he quit his job to pursue it in earnest. He met his co-founders Simen, Even and Øyind shortly thereafter, and the rest is history. Now, Magnus leads Sanity as a co-founder and CEO.
Drawing from his 17 years of experience counseling business executives through industry shifts and trends, he now shepherds Sanity's global customer base through the digital transformation of content.
Magnus lives in Oakland, California with his wife and two rock trolls. He loves to build random LEGO sets and make fish tacos with his kids, as well as explore the California river delta.